This title (from a chapter in '
Flow - The psychology of optimal experience' ) triggered my quest into what is being discussed widely in the design world, namely 'authenticity' or other related terms 'real', 'genuine' and 'true'.
My first experience with this subject started when my brother
Paul went to art school to learn graphic design. By hanging out with him at
the academy I learned that everything around us, the products we all use are all
designed. And that looking at the world without prejudice (forgetting what you've learned, what things should be) space is created for new ideas, new meanings on what's already there.
It actually started much earlier. When I was a child, playing with piles of wood, collecting old televisions and creating new machines and complete factories from them in my fantasy. My fantasies were infinite, but more important creating and creativity were naturally. Reality and fantasy were totally merged.
I believe that every human being is in essence a creative being. It's what makes us different from animals. The power to create is our highest good. But society does not always stimulate creativity. In many ways it kills it. Socialization, or the transformation of a human organism into a person who functions successfully within a particular social system cannot be avoided. But it becomes scary when people identify so thoroughly with the social order that they no longer can imagine themselves breaking any of it's rules. This is the opposite of authenticity (Freud, Marx and many others).
"Reclaiming experience" is a great title. Today we are confronted with a lot of 'fake' (politics, advertising, banks), and it looks like we're living in period where people become aware/tired of it, but at the same time have difficulty to give meaning themselves. An authentic life is one lived with critical and independent sovereignty over one’s choices and values (Wikipedia). This is not possible without creativity. Because it concerns a person's relation with the world, it can not be arrived at by simply repeating a set of actions or taking up a set of positions.
Back to the subject of design, 'authentic, 'real', 'genuine' and 'true' is a design that truly improves the (human) quality of the users life/experience, or tells the authentic story of it's creator. One of our leading design principles at
Viewbook is that we don't believe in 'templates'. Many competing services provide out-of-the-box designed templates, while we give our users a 'design tool' that forces a process of trial and error to come to a satisfying end result. We ask more from the user, but this process makes the user the creator of his own design, and thus the connection with his design will be much stronger, and hopefully more authentic.
Alain de Botton always finds good words when it comes to this subject. He describes what 'fake' and 'real' design be in
this video.